Carl Pohlad, the owner of the Minnesota Twins and a host of other businesses, might balk at signing star players Johan Santana and Torii Hunter to long-term deals. But he still has $28 million to spend on a radio station.
That's how much his new company, Northern Lights Broadcasting, is paying Radio One to acquire KTTB-FM 96.3 (aka B96), in what they hope will be the first of many media properties.
Northern Lights says they'll keep the rap/hip hop format (officially called "rhythmic CHR", but we know better), even though Radio One doesn't believe there's enough support in the Twin Cities market. There are some who even believe that hip hop is fading as a format. If that's true, then why does it still dominate the pop charts?
At the risk of sounding like the noted historical revisionist Sid Hartman: If Pohlad had bought KTTB a year earlier, Twins games would be running on that station instead of KSTP-AM 1500, and the hip hop would have been dumped.
What's next? Vikings owner Zygi Wilf buying KQRS? Wolves owner Glen Taylor purchasing KDWB? KSTP owner Stanley Hubbard taking over the Minnesota Wild?
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